Action Kivu works in partnership with primary schools in Congo to fund the education of vulnerable women and children affected by the ongoing conflict.
They needed a confident, refined logo as they moved into a higher level of visibility.
And it needed to include an outline of the country of Congo in a way that didn’t beg to be read aloud.
People were confused by “Kivu” and didn’t know it was a province in Congo – or they confused it with the well-known micro-loan organization KIVA.
We started with four explorations that and exemplified the traits of smart, effective, humanitarian aid.
The board had a unanimous favorite.
Next we explored different type treatments
to refine tone and readability at small sizes.
Action Kivu settled on the trim and energetic execution with confident, bold type.
They needed visibility.
We got them seen.
“We are so grateful for your re-branding – it has allowed Action Kivu to move forward with a stronger identity connected to our work in Congo. The new logo has inspired us to brand merchandise, and help supporter spread the stories of the work they partner with. Professional and powerful, this logo is an image that speaks for our work investing in the women, children & communities of Congo through vocational training & education, creating paths toward peace & prosperity.”Rebecca Snavely, Co-Founder Action Kivu