The Lindbergh Foundation

An elephant is killed by a poacher every 15 minutes.

At this rate there will be ZERO elephants left in the wild
in 11 years time.

The Lindbergh Foundation’s
Air Shepard initiative uses drones and software predictive analysis to stop elephant and rhino poaching.
And it works.

It works 100%
wherever it is deployed.

They needed to
communicate this powerful fact.

“Where We Fly, Poaching Stops” slogan & typography

And they wanted an “iconic tee”
to promote and finance this effort.

Visible

An effective design would be highly visible and public.

Think
LIVESTRONG's
bright
yellow
bracelets.

Valuable

Supporters look smart, saavy & socially responsible.

"Helpful"
is serious social
currency. Wear it on your sleeve.

Activating

Awe, surprise and remarkability are "activating emotions."

Activating
emotions
motivate us
to act
- and share.

Practical

Poaching must stop. Here's how we have done it, with your help.

We all crave simple, practical advice. And we love to give it.

Now Air Shepard gets spotted.

“The moment it is known we are in the air, the poaching stops. In over 600 missions, wherever our planes have flown, there has been zero poaching.”