Ford Motors Ford Motors wanted to target their peppy Ford Focus ads to evoke cool, funky, and hi-tech…And they couldn’t wait to show the world SYNC, Ford’s in-dash communication / entertainment system. Your browser does not support the video tag. Click to watch expandable display ad. They were thrilled when we identifiedthe collectible USB sticks of the vinyl toy subculture as perfectly emblematic of cool, funky tech. And perfect for a close-up on that USB-hungry SYNC.