Upworthy

Unilever and the
United Nations needed
to demand action at the
Paris Climate Summit.

Brett creative directed
this campaign and scripted
“One Thing”
Upworthy’s first ever scripted branded video.

The client: Upworthy. Committed to taking climate action and building climate change awareness.

The audience: millennials. Men and women ages 24-34 who want to fight climate change, but don’t see an effective way to do so.

The pitch: start with the truth. Open with an arresting reality to grab our viewer’s attention. Then with each beat make the seemingly unattainable goal one step closer to actionable. Every one of us can do one thing that will matter. What is it?

RESULT:
Over 1 million views across all platforms and counting.

The Paris Climate Summit resulted in the first universal climate agreement.

A promising start for the long road ahead.